Friday 6 December 2013

(R/P) Negotiated Meanings

Barthes deduced that audiences make new meanings when reading a text based on their previous experiences, as well as the text itself. For example, if there was a programme on lower class teenagers it will be perceived differently depending on the viewer; somebody in the same situation may feel differently than somebody of a higher class.

This theory could be applied to my work, because my audience may have to have experienced heartbreak or the death of somebody close to them in order to fully understand the narrative of my music video, as the main character in my video will be suffering from heartbreak after her loved one has died.

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