(P) Target Audience

Name: Mikaila Storey

Gender: Female

Age: 17

Hobbies: Keeping up with the latest fashion trends, surfing the internet, social networking, singing, YouTubing (i.e. uploading videos, or vlogs, to YouTube), painting

Music Taste: Indie rock, dance, house, pop

Music Consumption Habits: Watches music videos on YouTube (very much about aesthetics as well as sound), listens to music on her iPod on the go, watches music channels e.g. MTV, listens to music whilst driving (on the radio)

Above is a fact file on just one of the people who will be a part of my primary target audience. Apart from just 17-year olds who enjoy painting and pop music, my music video will be primarily targeting 16-24-year old females. These females will enjoy keeping up with current music, although they might think they're still being unique by listening to Lana Del Rey who isn't necessarily of home brand status yet. Del Rey's music is primarily about heartbreak, heartache and other issues that women are stereotypically more open about compared to their stereotypical male counterparts, although that's not to say they aren't affected by these issues as well, therefore young males would make up part of my secondary target audience.

The majority of the primary audience will probably live in the UK or USA, as, statistically, America is the world's largest music market and the UK is the third biggest music market. The second largest music market is Japan, although I don't think my primary target audience would live in Japan, as English probably wouldn't be their first language so they wouldn't get the same out the lyrics and the video as English-speaking people as they don't have the same ideals and values. Therefore, Japan, and other countries with English as their second language would make up my secondary target audience.

As touched on previously, my primary target audience would keep up with the latest, most current music (i.e. the likes of the hottest DJ of the moment, Cedric Gervais), but they'd also appreciate the uniqueness of Del Rey and the fact that she isn't world-famous - they'd take comfort in knowing that her audience is still fairly small (compared to the likes of Beyonce and Lady Gaga) as this could potentially make them feel closer to the star and although them to form a personal relationship with her (Blulmer and Katz's Uses & Gratifications theory).

The music for my primary target audience wouldn't be just about sound - it'd be about the aesthetics too. They'd appreciate the music video - not just using YouTube to listen to music in the background, but using YouTube to watch their favourite music video over and over again because of the beauty and the uniqueness of the video. The music video wouldn't be about a clear, straightforward narrative - it'd be about the pure visuals: the beauty of nature, or light tricks such as bokeh - they want to be wowed by the video. My primary target audience would therefore be people who are quite creative, who appreciate the smaller things in life, who appreciate beauty and 'pretty things', purely because they're beautiful - although this sounds quite shallow, they'd also understand or create a meaning beneath the aesthetics even if a clear meaning isn't given. They're imaginative, thoughtful people, but the dance element of the song means they'd also be quite energetic and maybe outgoing. My secondary target audience would appreciate the visuals, but would probably like the music video purely because of the music.

The perfect primary target audience would be loyal to both Cedric Gervais and Lana Del Rey and therefore would buy this song legally, i.e. downloading through iTunes or by purchasing a physical copy, so that both artists are rewarding for their hard work.

Music market stats from here