There are various different purposes of a music video:
- To entertain the audience - these music videos are usually more linked to a narrative or performance based video
- To help the artist/band's tracks to be heard and appreciated globally, on a mass scale
- To help promote more sales and the shelf life of the artist/band
- To ensure that the artist/band's song becomes remembered
- To give the audience a better understanding of the lyrics - some song lyrics can be unclear and difficult to understand the meaning behind them, so a music video would help the audience understand the song more
- To provide the audience with the incentive to see the artist/band in concert
- To help keep the artist/band in the public eye after the album release, thus promoting more sales for their album
- To make money for the artist/band - most artist/bands will release their song without a music video first in order to create a buzz about the song, then when that buzz has died down they will release the music video for that song in order to recreate the buzz.
- To link a song to a film or television series
- To sell an artist/band's image and ideologies - this is usually linked with videos that feature story lines as the content or the style of the video usually helps to portray the style of the artist/band, and also allows the audience to relate and identify with the content of the video.
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